How and why to Build a Linking Strategy for your Web Site

September 22, 2023 0 Comments

Also each site that you would like to link to you should have a decent PR ranking from Google to help your site’s rankings. (PR ranking is a method that Google uses to put a value on the web site) If you have too many web sites pointing to you with a poor PR ranking it could actually make your site drop in the rankings. And in addition sites with excellent PR rankings would help your rankings a great deal.

 

Linking farms and automated link exchanges

 

Linking farms and automated link exchanges are not recommended for the same reasons as the linking software. Poor quality links and potentially harmful to your site. In addition these two methods carry another danger. If the site that links to has been put onto a black list hidden wiki for spam, and your site points to that site your web site will automatically get black listed and your rankings will go down as well. That is why I prefer one way links to your site instead of reciprocal links. It may sound hard to do, but it isn’t and I will show you a way to do it below.

 

The more sites pointing to your site the better. Right?

 

Wrong! In the past search engines would rank you higher in the search engines by judging the value of your site to the number of links pointing to it. But because people have abused and try to cheat this system, the rules have changed. Now they actually penalize you for too many sites pointing to yours if they are deemed suspicious.

For instance many other sites pointing to you with the same IP address (caused by you putting up mirror sites to build links), links that point to that do not have the same content as you (“once I saw a web design site having a reciprocal link with a lingerie site”), and links that have low PR rankings pointing to your site (in this case the more the merrier does not work).